Calia by Carrie Underwood/Dick’s Sporting Goods

Brand Platform & Launch

Concepting +
Art / Creative Direction
Shot by Martien Mulder, Amilcar and Stanglmayr
At Badger & Winters

Working out is hard work. It doesn’t matter if you’re famous or not. We documented Carrie’s personal fitness journey through the good times and the bad. Just like any other woman, we reveal her challenges and triumphs.




























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