Stay The Path
Brand Identity & Launch Campaign
for Dick’s Sporting Goods

Creative Direction
At Badger & Winters

Shot by Martien Mulder, Amilcar Gomes & Peter Stanglmayr  

Clio Sport 2016 Short List Print
Clio Sport 2017 Short List Branded Content

Working out is hard work. It doesn’t matter if you’re famous or not. We documented Carrie Underwood’s personal fitness journey through the good times and the bad.

Just like anyone else, we reveal her challenges and triumphs and inspire women to Stay The Path no matter where they are on their fitness journey.