Wyborowa

Brand Platform

Concepting +
Illustration

At Virtue (Vice)

To introduce one of the World’s oldest vodka brands to a new progressive generation of drinkers, we celebrated everything real premium vodka should stand for: Real Polish culture, real tradition, and of course, real partying. We did it in wyncinanki, a traditional Polish paper cut art. The campaign spawned and a Vice x Wyborowa limited edition bottle.










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