Back in 2016*, Clorox asked Grey to pitch ideas on how they could go beyond clean. Working late one night, we noticed a crew come into the office and realized something important.

Every night these invisible heroes set the stage and enable brilliant work to happen. They are the true Clorox MVPs providing the American work force with Clean Starts every day. We then expanded the idea to bring our power in a meaningful way to the communities who needed Clean Starts the most.